Tool Purpose: Convert raw HTML into formula friendly text strings
Recommended for: Anyone using a moderate amount of HTML (or more) in rich text formulas
Paste, Click, DONE!
Instantly convert any block of HTML text into a Rich Text Formula friendly text string.
STOP endlessly typing double quotes to create text strings and escaping or replacing the internal quotes.
The Super Fast HTML Formula Converter does the work for you and retains all line formatting, which means WAY less time and no ugly unmanageable blobs of text.
And if you include bracketed text references in your HTML, they'll automatically sync up when you paste the output into your Rich Text formula field! Amazing!
I CANNOT believe I ever lived without this tool. It has made my development so much FASTER and way LESS FRUSTRATING. Literally, every time I use it, I'm amazed at how well it works... I kick myself for not making it sooner.
With the Super Fast HTML Formula Converter you can:
- Save tons of time by eliminating the tedious task of manually converting HTML into the correct formula format
- Choose your preferred quoting method by using the default single quote or force the use of escaped double-quotes (HTML containing URLs will automatically use double-quotes)
- Enter field references right into your HTML and have them automatically sync up in the converted formula friendly text
- Enter placeholders in your HTML that can easily be replaced with variables and other formula functions when editing the converted HTML formula — without needing to do any additional converting
- Retain the HTML line formatting for neat and organized formulas (that are way easier to modify later)

What you'll get:
- The converter tool which can be accessed online, anytime through your Quick Base Junkie account
- Video instruction for using the converter
- Written instruction for using the converter
- A demonstration that includes how to generate your own HTML
- An example use case with a few extra tips
Important Notes:
This is an HTML converter tool ONLY. While it includes a brief example of how to generate HTML, it is not a course on how to create, customize, or understand HTML. For that, I recommend the HTML Formula Crash Course.
The demo in this tool utilizes legacy Quickbase forms (pre 2023) which are still available, but not the default form option. The tool itself does not require the use of legacy forms.